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Bern, July 2016

This experiment raises an attempt to reinterpret the visual representation theory of the holographic object by using Joseph Kosuth’s conceptual assumption in his conceptual artworks as a model to conceptually decode the holographic scene. 

Indeed, visually, holography in its essence is much more than a mere image or even a non-traditional medium, rather, it represents a unique combination of the virtual and real properties of the physical form, where the viewers recognize it as a real form, but physically it is untouchable. This must be understood as a new visual interpretation of reality, but absolutely neither an ‘illusion nor a trick.

While Kosuth’s conceptual art is represented by three separate conceptual definitions of an object (real, visual and verbal), this research investigates the holographic form as a physical alternative that combines the same three definitions of an object into a unified physical form. Hence, this research assumes that the holographic model is a form of post-conceptual art.

In one of the conservation labs at the University of Applied Science, Bern, my temporary holographic lab was built, not only for holographic recording but primarily to analyze the recorded holographic objects physically and then artistically. This artistic project was performed over the span of 7 months. The first period was used to prepare the experimental setups and samples (from February until April 2016), followed by another 4 months to execute the experimental procedures (May until August 2016).

The experiment emphasized Holography can be understood conceptually as a physically unified form that combines three forms of the object definition (verbal, visual and real). In this context, holography is defined as a scientific interpretation of the conceptual arts or a form of a post-conceptual art created by the language of science.


Ahmedien, D.A.M. (2017), Three and one chair: an analytic investigation into the Holo-Art. Journal of Visual Art Practice, Routledge -Taylor & Frances group,  pp.1–21. doi: 10.1080/14702029.2017.1325078.


Included activities:

  • Build single/double holographic setup. 

  • Record 150 holographic samples.

  • Build reconstructive holographic setup display. 

  • Physical analysis of holographic scene. 

Recommended citation:

Ahmedien, Diaa Ahmed Mohamed.(2016), "Holo.doc", Holographic recording, (individual show), School of the Arts. University of Applied Sciences, Bern, Switzerland. 

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