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Cairo, November 2013


The restructuring of human association was shaped by the technique of fragmentation, the essence of automation technology is opposite, it is integral and decentralise in depth, just as the machine was fragmentary, centralise, and superficial in its patterning of human relationships, All medium had gone, there are no any effects from anything, even us, and nothing exists, only the rest of us.


The installation entitled "Fragmentation" made a visual comparison between traditional and technological medium. The old fabric referred to our traditional image, where people used to record themselves in a self-portrait by traditional paintings. However, our today’s technology has a lot of kinds of media that are used to document and record our memories. Therefore, self-portrait disappeared, and our electronic image appeared instead. Regardless of all pros in our electronic images, but unfortunately there is a conflicting result, where our identity is fragmented into pixels and the old fabric became empty, it doesn't matter who stand in front of the old fabric, anyone can be a reflection of this fabric. There is no Personality, there is no Originality, and there is no Identity. every one of us became just reflection of the media itself not reflection of himself, and like so our identities can be disappeared. 



"In culture like ours accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of shock to be reminded that. In operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium that is, of any extension of us- result from new scale that is introduced into our affairs by each extension of ourselves or by any new technology" ((McLuhan, 1966) .

- McLuhan, M. (1966) McLuhan Marshall: Understanding media. United States: Penguin Books.


- Tages:Fragmentation, Digital recording, 3D vision, Visual culture.


Included activities:

  • Re-weave an old fabric

  • Design and implement visual display system

  • Build installation environment 

Recommended citation:

Diaa Ahmedien (2013), Fragmentation: Installation Exhibition, the Art Palace Cairo, Egypt. 

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